As a member of the creative team at Arteriors, I had the responsibility of supporting the digital team. The request varied from email and social media templates to web design and digital ads.
When I joined the team the company had just rebranded, but there were no set guidelines for the team to reference. One of my goals was to build a digital style guide for the team and future designers to reference.
In addition to the style guidelines, I had the opportunity to institute a design system for web and email use.
I was able to introduce the team to Figma for majority of our design creation. Transitioning from Photoshop to Figma allowed for a seamless creation of layouts and components that modernized processes for the team.
The digital team presented the need to update our website to utilize more of the imagery taken during photoshoots while adding new life to the growing brand. The inclusion of negative space was essential in modernizing the look and feel for this luxury brand.